• Stories of Entrepreneurs

    . Motorola

    The September 25, 1928, brothers Paul V. Galvin and Joseph E. Galvin bought at auction, for 750 dollars, the equipment and the plans of surge suppressors of batteries (power supplies static, that do not use batteries) of Stewart Battery Company, which was in bankruptcy. They gave him the name of Galvin Manufacturing Corporation and was headquartered in Chicago.

    The company had a working capital of 565 dollars and five employees. The first products manufactured were the eliminators batteries, appliances known as sources of direct current, which they did not need to stack and that allowed the radios operate amined the mains residential.

    With the advances in technology, these devices quickly became out of fashion. Paul Gavin knew that some technicians of radio were to install devices in cars and challenged its engineers to devise a self-radio cheap that could be installed in most cars. It was one of the first successes of the company, with the first model to be presented in June 1930.

    Given this innovation, which gave a strong impetus to the activities of the company, Paul Galvin wanted to choose a brand for car radios the Galvin Manufacturing Corporation. AND it was thus that created the name Motorola, which came from the junction of 'motor' (in allusion to the movement) and 'ola' (implying a sound). Motorola meant, since, a moving sound.

    The company sold its first radio on 23 June, in 1930, for 30 dollars. Continued to develop its activity in the branch of radios and receivers patrol radios, as well as TVs, and in 1943 entered into stock. The Motorola brand began to be so well-known that the company was changing its name in 1947, to Motorola Inc. At that time its headquarters was already in Schaumburg, also in the State of Illionois.

    The activity of the company has entered a phase of more iportantes in 1973, when Motorola has introduced a set of mobile communication toward the consumption of the masses: the mobile phone.

    Motorola also continued to develop products for home use and in broadcasting networks, such as set-top boxes, digital video recorders and high definition televisions.

    Went bankrupt after record losses of 4.3 billion dollars between 2007 and 2009. It was then, at the beginning of 2011, split into two independent companies: Motorola Mobility (mobile phones, accessories, tablets and decoders of TV) and Motorola Solutions (barcode scanners, wireless networks and radios intercom). Although they are separate entities, they still have the same base name and the share copyright and patents.

    Motorola Solutions is seen as the immediate successor of Motorola, having been structured after the reorganization.

    The Motorola Mobility has been bought by Google (which ceased to be a company only software, and also be one of the major manufacturers of hardware for mobile phones), in August 2011, for 12.5 billion dollars. In August 2013, launched its first smartphone, the Moto X.

    After several quarters of losses, the Google has concluded that it would be more profitable to carry only the patent portfolio and relocate the manufacture of appliances for another company, having in January 2014 announced the sale of Motorola Mobility Chinese Lenovo, for 2.9 billion dollars - business that was completed at the end of October of last year.

    Source: Jornal de Negócios Online